What is positioning?

Positioning is the strategy work of deciding where you fit in a market, what makes you unique and how customers will think about you. Especially relevant for B2B tech startups, positioning may be the most important decision you must make as a business leader - and one which holds the greatest leverage for your long-term growth. Properly developed, thoughtful positioning helps you pull away from competitors and makes it easier for customers, investors, and markets to choose you.

Our Positioning Audit Process:

Principal, Tim Manning, will conduct a preliminary audit of your website and messaging; the same for 2 named competitors; and return with considerations & recommendations for brand positioning strategy, and messaging.

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Quotations

“Tim created a Positioning Audit for a venture I am working on, and it was pure magic. When we had a chance to review the Audit, it was packed with knowledge. It suggested sensical, practical actions and was very approachable.”

Chad Bellin

Technology and Strategy Leader

“Positioning is the single largest influence on the buying decision.”

Geoffrey Moore

Crossing the Chasm

Why should you take this step?

Shorten sales cycles; increase revenue

Build trust with customers; out-perform competition

Increase confidence with investors; improve valuations

Retain and attract key talent

Why shouldn't you wait?

Because time is money, and credibility. Burn rate is real; markets are brutal in their assessment of companies that don’t declare their market position, or worse pivot multiple times to find a fit.

Start Your Positioning Audit
Quotations

"Tim has a special combination of marketing strategy, execution, and general business acumen that is a tremendous asset in the AZ technology and venture growth community. His playbooks come from first hand experience and his commitment to excellence comes from a rare type of operator passion and enthusiasm to do what is necessary to help his companies succeed."

Dave Albertson

Co-founder, CEO at Shelvspace

Passionate about Growth

Passionate about Positioning Companies to Win

Start-Up Champion. I spent more than 25 years leading marketing for 8 tech start-ups; refining my skills for helping companies thrive in complex markets. I developed a passion for making the complex simple, so customers, markets and investors care - in a word positioning.

Focused on Success. As I look at the failure rate for startups - whatever you decide is a valid ratio, 60-90% - I am not OK with it. My passion and the reason I started GrowthShift is to help early stage technology companies compete and grow - and increase the success rate!

Simplify Strategy. As a startup marketing consultant, I am committed to simplifying positioning & strategy, so critical in early stage tech.  If I can shift that thinking, together, we can help more startups grow; help more tech founders tell their story, and change industry.

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Start Your Positioning Audit
Quotations

“Tim has proven to be a master in developing meaningful points of difference in positioning our client in a highly competitive, technical field. He has strong client-facing skills and an excellent work ethic.”

Brad Casper

Chief Executive Officer at OH Partners