Blog

We are committed to thinking differently and sharing those thoughts to benefit our customers and industry.

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Tech Startups: Own Your Pond Before Anyone Else Does

Of all the marketing lessons we give tech startups and entrepreneurs, there's one setting the stage perfectly for market positioning....
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TUTORIAL: Use Tech Branding Strategy to Tell Your B2B Startup Story

No one starts a business to focus on a tech branding strategy. Leaders begin their entrepreneurial journey by: • seeking...
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How We Serve B2B Tech Startups

One of the oldest tropes in hiring (whether it's an employee or a consultant) is to describe yourself in three...
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Strategy Defines Companies. Execution Is Where the Magic Happens

Your simplest path to success could be prioritizing execution. That reflection and this quote from Execution: The Discipline of Getting...
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Create Enduring Value: Leverage Passion in Growing your Business

Who cares about your sales quota? That’s a question from a recent discussion on passion that sparked our thoughts about...
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What Do People Need? Fear and Safety in the Modern World

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding,...
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5 Strategic Questions to Define Great Business Strategy (aka Marketing)

We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice...
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Marketing Communication and Your Brand: Create a Conversation

In our blogs, we talk a lot about your positioning, differentiation, unique proposition, your unique story and why it is...
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Tech Start-ups: Don’t Push Disruption at the Cost of Your B2B Brand

  We’ve already discussed B2B brand development in general here, but what does it mean specifically for startups chasing the...
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Tech Startups Need a Brand as Much as Fortune 500’s

Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as...