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We are committed to thinking differently and sharing those thoughts to benefit our customers and industry.

productmarket fit for b2b tech brands growthshift phoenix arizona

Is Product/Market Fit Happening Fast Enough for Your B2B Tech Startup?

Your brand's product/market fit should be the primary objective for early-stage tech startup. It comes down to this question: Can...
relationship-marketing-strategy-for-b2b-tech-brands-growthshift-phoenix-arizona

[QUIZ] Relationship Marketing for B2B Tech Startups

How many emails did you get today? How much time did you waste sifting through irrelevant ones vs. answering the...
tech startup branding growthshift phoenix austin

Tech Startups Need a Brand as Much as Fortune 500s

Your tech startup's brand equals your market position and value proposition. It's your entire strategy in a single package that...
tech startup marketing strategy growthshift arizona austin

Tech Startups: Own Your Pond Before Anyone Else Does

Of all the marketing lessons we give tech startups and entrepreneurs, there's one setting the stage perfectly for market positioning....
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TUTORIAL: Use Tech Branding Strategy to Tell Your B2B Startup Story

No one starts a business to focus on a tech branding strategy. Leaders begin their entrepreneurial journey by: • seeking...
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How We Serve B2B Tech Startups

"If I can help a company shift how they think, I can shift how they grow."  One of the oldest...
poorly executed flying pig

Strategy Defines Companies. Execution Is Where the Magic Happens

Your simplest path to success could be prioritizing execution. That reflection and this quote from Execution: The Discipline of Getting...
passion sets the destination

Create Enduring Value: Leverage Passion in Growing your Business

Who cares about your sales quota? That's a question from a recent discussion on passion that sparked our thoughts about...
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What Do People Need? Fear and Safety in the Modern World

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding,...
developing a great business strategy

5 Strategic Questions to Define Great Business Strategy (aka Marketing)

We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice...