Blog

We are committed to thinking differently and sharing those thoughts to benefit our customers and industry.

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What Do People Need? Fear and Safety in the Modern World

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding,...
developing a great business strategy

5 Strategic Questions to Define Great Business Strategy (aka Marketing)

We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice...
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Marketing Communication and Your Brand: Create a Conversation

In our blogs, we talk a lot about your positioning, differentiation, unique proposition, your unique story and why it is...
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Tech Start-ups: Don’t Push Disruption at the Cost of Your B2B Brand

We’ve already discussed B2B brand development in general here, but what does it mean specifically for startups chasing the latest...
Build a brand

Tech Startups Need a Brand as Much as Fortune 500’s

Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as...
own your pond

Your Most Important Startup Lesson: Own Your Pond Before Anyone Else Does

Of all the lessons we give startups and entrepreneurs, there’s one that sets the stage perfectly. Before anything else, own your...
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Why every startup needs to tell its story

What is your startup story? No one starts a business to focus on operations. Entrepreneurs and leaders seek out problems,...
Marketing consultant in action

Understanding How We Serve: The GrowthShift Story

One of the oldest tropes in hiring (whether it’s an employee or a consultant) is to describe yourself in three...