Step by Step. We designed our services so clients could engage with us in steps to see how we think, collaborate and perform. Each step is distinct and valuable. Combined, they become a connected and efficient process. Our process begins with Step 1: Positioning Audit.
We launch brands, new and re-imagined.
Build a strategy foundation with important insights which guide and position you for product/market fit and growth.
Develop a unique Marketing & Brand Strategy that is comprehensive, integrated and readies you for brand launch and growth.
Implement your Marketing & Brand Strategy using a tightly integrated marketing plan with a skilled team of experienced experts.
Evaluate your marketing progress and alignment with your Marketing & Brand Strategy and make corrections based on expert analysis.
What makes us different
What makes our tech startup consulting model different is our positioning expertise, unique strategy process, and B2B tech focus.
We know our market position
We know our market position. We are positioning & launch specialists because that focus holds the greatest opportunity to shift growth for early stage tech.
We are a good fit for:
- Growth-phase B2B technology companies with an innovative solution and opportunity for disruption
- Innovators interested in growing a big company, not just a lifestyle business
- Pre-revenue to $10 Million in revenue
- Understaffed in marketing or no marketing department
- Technology or software that is scalable, repeatable and can serve a national or global market
- Seed round or Series A Capital raise in place
We are generally not a good fit for:
- Companies without a productized solution, early customers or services delivery team
- Companies that are fully or almost fully staffed in their marketing department
- Companies that are looking only for individual marketing channels (e.g. social, digital)
- Innovators that are interested in keeping their current market positioning & brand.