passion sets the destination

Who cares about your sales quota? That’s a question from a recent discussion on passion that sparked our thoughts about the way we (and you) create enduring value for our customers. Sales quotas are an important tool in guiding sales teams and building a business. However, they are only internal and typically short-term. There’s nothing…

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calm demonstrating safety

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding, business, and life! Today, we are seeing a greater measure of this truth in ‘life’. The spillover to business and branding is very real. “Business as usual” has changed; paradigms and business processes have been…

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