tech startup marketing strategy growthshift arizona austin

Of all the marketing lessons we give tech startups and entrepreneurs, there’s one setting the stage perfectly for market positioning. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace. It’s easy to find a single customer and sprint toward that first sale. Rebounding from that…

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No one starts a business to focus on a tech branding strategy. Leaders begin their entrepreneurial journey by: • seeking out problems • conceiving innovative solutions • envisioning a better world • feeding the spark of curiosity All are elements of a solid startup story resulting in your product or service. But, it turns out…

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Marketing consultant in action

“If I can help a company shift how they think, I can shift how they grow.”  One of the oldest tropes in hiring (whether it’s an employee or a consultant) is to describe yourself in three words.For GrowthShift, our three words are: Make a difference. Making a difference empowers our clients — B2B tech companies…

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