Tech Marketing

Your brand’s product/market fit should be the primary objective for early-stage tech startup. It comes down to this question: Can you solve a known problem for enough customers to build a business? The obstacle standing in the way is always sales. How can you improve your sales process? Start by answering these critical questions: Do…

How many emails did you get today? How much time did you waste sifting through irrelevant ones vs. answering the important ones? According to Adobe, Americans spend five hours per day checking their email (26% of those surveyed said they expect this to increase in 2020 and 2021). So if your brand uses email as…

Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology. When a company, no matter its size, makes branding a second thought,…

Of all the marketing lessons we give tech startups and entrepreneurs, there’s one setting the stage perfectly for market positioning. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace. It’s easy to find a single customer and sprint toward that first sale. Rebounding from that…

No one starts a business to focus on a tech branding strategy. Leaders begin their entrepreneurial journey by: • seeking out problems • conceiving innovative solutions • envisioning a better world • feeding the spark of curiosity All are elements of a solid startup story resulting in your product or service. But, it turns out…