poorly executed flying pig

Your simplest path to success could be prioritizing execution. That reflection and this quote from Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan,  set the tone for our recent thoughts: “Strategies most often fail because they aren’t executed well. Things that are supposed to happen don’t happen.” In our experience,…

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passion sets the destination

Who cares about your sales quota? That’s a question from a recent discussion on passion that sparked our thoughts about the way we (and you) create enduring value for our customers. Sales quotas are an important tool in guiding sales teams and building a business. However, they are only internal and typically short-term. There’s nothing…

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calm demonstrating safety

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding, business, and life! Today, we are seeing a greater measure of this truth in ‘life’. The spillover to business and branding is very real. “Business as usual” has changed; paradigms and business processes have been…

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developing a great business strategy

We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice versa. We’re committed to shifting conventional thinking around marketing. Business strategy is not tactical; nor is marketing tactical, when properly defined.  Peter Drucker felt the same when he stated: “The purpose of business is to…

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B2B branding requires new thought sign

  We’ve already discussed B2B brand development in general here, but what does it mean specifically for startups chasing the latest tech and unicorn status? Subscribe to receive our blogs as soon as they publish.  Early-stage tech companies, especially in the B2B space, exist in a world with lots of noise,  because of the current…

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Build a brand

Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early stage technology. When a company, no matter its size, makes branding a second thought, it…

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