We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice versa. We’re committed to shifting conventional thinking around marketing. Business strategy is not tactical; nor is marketing tactical, when properly defined.  Peter Drucker felt the same when he stated: “The purpose of business is to…

In our blogs, we talk a lot about your positioning, differentiation, unique proposition, your unique story and why it is important to your customers. Generally, this is your marketing communication, or MarCom. It’s important to get right, and dangerous to get wrong. But, this conversation is much more than what simple MarCom “is,” in terms…

Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early stage technology. When a company, no matter its size, makes branding a second thought, it…

Of all the lessons we give startups and entrepreneurs, there’s one that sets the stage perfectly. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace. It’s easy to find a single customer or potential market tactic and adjust everything to “get” them. Sprinting toward that first…

What is your startup story? No one starts a business to focus on operations. Entrepreneurs and leaders seek out problems, conceive innovative solutions, envision a better world, and feed the spark of curiosity to go on a brand new journey that includes a product or service. Those are all elements and reasons worthy of a…

One of the oldest tropes in hiring (whether it’s an employee or a consultant) is to describe yourself in three words.

For GrowthShift, it is: Make a difference.

That’s the fundamental nature and story of our marketing strategy consultancy. Understanding and sharing that story is just as important for us as it is for our customers. Those three words tell you everything you need to know about us and our story. Telling your story is the first element you should define for your business.

Telling Our Story

One thing we tell founders is that if they don’t, or can’t, tell their story, then what they’re trying to do might not connect with customers.