Posts by Tim Manning
Marketing Communication and Your Brand: Create a Conversation
In our blogs, we talk a lot about your positioning, differentiation, unique proposition, your unique story and why it is important to your customers. Generally, this is your marketing communication, or MarCom. It’s important to get right, and dangerous to get wrong. But, this conversation is much more than what simple MarCom “is,” in terms…
Read MoreTech Start-ups: Don’t Push Disruption at the Cost of Your B2B Brand
We’ve already discussed B2B brand development in general here, but what does it mean specifically for startups chasing the latest tech and unicorn status? Subscribe to receive our blogs as soon as they publish. Early-stage tech companies, especially in the B2B space, exist in a world with lots of noise, because of the current…
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