[QUIZ] Relationship Marketing for B2B Tech Startups

How many emails did you get today? How much time did you waste sifting through irrelevant ones vs. answering the important ones? According to Adobe, Americans spend five hours per day checking their email (26% of those surveyed said they expect this to increase in 2020 and 2021). So if your brand uses email as…

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Tech Start-ups: Don’t Push Disruption at the Cost of Your B2B Brand

Early-stage B2B tech companies exist in a noisy world due to the current market’s race for disruption over creating sustainable brands. This can lead startups to believing disruption is their market position and value proposition.  Before you became a “thing,” did you define a sustainable market position and value proposition that was meaningful and defensible?…

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Tech Startups Need a Brand as Much as Fortune 500s

tech startup branding growthshift phoenix austin

Your tech startup’s brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early-stage technology. When a company, no matter its size, makes branding a second thought,…

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Tech Startups: Own Your Pond Before Anyone Else Does

tech startup marketing strategy growthshift arizona austin

Of all the marketing lessons we give tech startups and entrepreneurs, there’s one setting the stage perfectly for market positioning. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace. It’s easy to find a single customer and sprint toward that first sale. Rebounding from that…

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TUTORIAL: Use Tech Branding Strategy to Tell Your B2B Startup Story

No one starts a business to focus on a tech branding strategy. Leaders begin their entrepreneurial journey by: • seeking out problems • conceiving innovative solutions • envisioning a better world • feeding the spark of curiosity All are elements of a solid startup story resulting in your product or service. But, it turns out…

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How We Serve B2B Tech Startups

Marketing consultant in action

“If I can help a company shift how they think, I can shift how they grow.”  One of the oldest tropes in hiring (whether it’s an employee or a consultant) is to describe yourself in three words.For GrowthShift, our three words are: Make a difference. Making a difference empowers our clients — B2B tech companies…

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Strategy Defines Companies. Execution Is Where the Magic Happens

poorly executed flying pig

Your simplest path to success could be prioritizing execution. That reflection and this quote from Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan,  set the tone for our recent thoughts: “Strategies most often fail because they aren’t executed well. Things that are supposed to happen don’t happen.” In our experience,…

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Create Enduring Value: Leverage Passion in Growing your Business

passion sets the destination

Who cares about your sales quota? That’s a question from a recent discussion on passion that sparked our thoughts about the way we (and you) create enduring value for our customers. Sales quotas are an important tool in guiding sales teams and building a business. However, they are only internal and typically short-term. There’s nothing…

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What Do People Need? Fear and Safety in the Modern World

calm demonstrating safety

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding, business, and life! Today, we are seeing a greater measure of this truth in ‘life’. The spillover to business and branding is very real. “Business as usual” has changed; paradigms and business processes have been…

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5 Strategic Questions to Define Great Business Strategy (aka Marketing)

developing a great business strategy

We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice versa. We’re committed to shifting conventional thinking around marketing. Business strategy is not tactical; nor is marketing tactical, when properly defined.  Peter Drucker felt the same when he stated: “The purpose of business is to…

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