poorly executed flying pig

Your simplest path to success could be prioritizing execution. That reflection and this quote from Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan,  set the tone for our recent thoughts: “Strategies most often fail because they aren’t executed well. Things that are supposed to happen don’t happen.” In our experience,…

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passion sets the destination

Who cares about your sales quota? That’s a question from a recent discussion on passion that sparked our thoughts about the way we (and you) create enduring value for our customers. Sales quotas are an important tool in guiding sales teams and building a business. However, they are only internal and typically short-term. There’s nothing…

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calm demonstrating safety

“Humans gravitate to the known, the safe, and the trusted.”  – Douglas Van Praet, Unconscious Branding So true in branding, business, and life! Today, we are seeing a greater measure of this truth in ‘life’. The spillover to business and branding is very real. “Business as usual” has changed; paradigms and business processes have been…

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developing a great business strategy

We labeled this blog with a moderately provocative title because we’re passionate that business strategy equals marketing strategy and vice versa. We’re committed to shifting conventional thinking around marketing. Business strategy is not tactical; nor is marketing tactical, when properly defined.  Peter Drucker felt the same when he stated: “The purpose of business is to…

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In our blogs, we talk a lot about your positioning, differentiation, unique proposition, your unique story and why it is important to your customers. Generally, this is your marketing communication, or MarCom. It’s important to get right, and dangerous to get wrong. But, this conversation is much more than what simple MarCom “is,” in terms…

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B2B branding requires new thought sign

  We’ve already discussed B2B brand development in general here, but what does it mean specifically for startups chasing the latest tech and unicorn status? Subscribe to receive our blogs as soon as they publish.  Early-stage tech companies, especially in the B2B space, exist in a world with lots of noise,  because of the current…

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Build a brand

Your brand equals your market position and value proposition. It’s your entire strategy in a single package that is as important to your customers as it is to your success. Read on for a practical perspective on branding for early stage technology. When a company, no matter its size, makes branding a second thought, it…

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own your pond

Of all the lessons we give startups and entrepreneurs, there’s one that sets the stage perfectly. Before anything else, own your pond. It presumes you defined your pond – positioning yourself uniquely in a marketplace. It’s easy to find a single customer or potential market tactic and adjust everything to “get” them. Sprinting toward that first…

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What is your startup story? No one starts a business to focus on operations. Entrepreneurs and leaders seek out problems, conceive innovative solutions, envision a better world, and feed the spark of curiosity to go on a brand new journey that includes a product or service. Those are all elements and reasons worthy of a…

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Marketing consultant in action

One of the oldest tropes in hiring (whether it’s an employee or a consultant) is to describe yourself in three words. For GrowthShift, it is: Make a difference. That’s the fundamental nature and story of our marketing strategy consultancy. Understanding and sharing that story is just as important for us as it is for our…

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